Founder and CEO, McPherson Strategies
Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting (McGraw-Hill). McPherson has 30+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Massachusetts Conference for Women, BSR, DLD, Worth Women and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.
McPherson is the recipient of Forbes magazine’s 50 over 50—Impact 2021 award and Worth Media’s Worthy100 award. She has also won numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. Currently, McPherson invests in and advises women-led start-ups, including: iFundWomen,Inc., Our Place, The Riveter, Hint Water, Apolitical and The Muse. She served on the boards of USA for UNHCR and Bpeace and currently serves on the board of The 19th News and the advisory boards of The List, Apolitical Foundation and Just Capital. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits including She’s The First and The OpEd Project. McPherson is a Vital Voices global corporate ambassador and a member of the New York Women’s Forum and Extraordinary Women on Boards. She resides in Brooklyn.