GivingTuesday has successfully rallied social media to create a global giving phenomenon. In this session, GivingTuesday’s director of communications, Kathleen Murphy Toms, shares the insights and approach that GivingTuesday has used to grow and engage their audience, and that your organization can apply to your own social media storytelling. Murphy Toms is a frequent international speaker and the digital trailblazer behind the world’s largest philanthropic social movement. Join her as she shares her knowledge about what mobilizes online movements that create systemic change. Introduction by Marcie Bianco, editor for Stanford Social Innovation Review.